A forthcoming book that will change the way you think

Are you a contrarian?
The Contrarian’s Trifecta is for big thinkers with a burning desire to make the world better. Do you see what others do not? Do you have the ability to look over the horizon at what’s coming next? Do you have a drive to improve when others accept the status quo? Do you sometimes feel restless in your current environment? If you relate, then this book is for you.
by James M. Sweeney, Founder of:





These pioneering companies created new categories, changed the world for the better, and resulted in billions of dollars of value for shareholders. Kids Set Free is a 501 (c)(3) nonprofit that aims to successfully address sexual trafficking in the United States on a city-by-city basis.
A word from the author
“This book will help you move the needle in your life. Everyone can unlock the power of failing your way to success, being insecure about what you don’t know, and embracing the ‘you point of view.’ If you are a big thinker who realizes you are capable of more, I wrote this for you.”

James M. Sweeney
In the news



In a special report on health care and technology, The Economist wrote, “For several decades now, visionaries have tried to shift the medical model from expensive hospital interventions for sick people to cheaper preventive care at home…Most of these ideas have failed. James Sweeney is one of the few entrepreneurs to have achieved commercial success, not once but half a dozen times, with businesses selling personal medical devices.”
As the closest major newspaper to many of his companies, the LA Times covered James Sweeney’s companies and quoted him throughout his career in a positive way.
What colleagues say




About the authors

James M. Sweeney
James M. Sweeney is a serial entrepreneur who started 14 healthcare companies with original ideas, none of which have failed. He has raised $2 billion in capital and generated more than $30 billion in exit value. His companies have saved or extended the lives of millions of people. He has been acknowledged as the founder of the multi-billion-dollar home infusion therapy industry, having founded Caremark, the industry pioneer and leader. Most recently, he has turned to humanitarian work by founding Kids Set Free, Inc., 501 (c)(3) foundation dedicated to supporting agencies and organizations that are combatting Child Sexual Exploitation. Its objective is to raise capital to address bottlenecks that hamper investigating, arresting and prosecuting perpetrators, and to provide capital and aftercare support on a city-by-city basis.

Rhonda Lauritzen
James Sweeney picked Rhonda as his co-author after she coached bestselling Author Rob A. Gentile on his book: Quarks of Light, a near-death experience. She has published several of her own books and is an in-demand speaker at national conferences on how to tell compelling true stories and capture oral history. An entrepreneur in her own right, she is the founder of Evalogue.Life, has served as CEO of the family business in which she was raised (Mineral Resources International), and spent a decade as Vice President for a state technical college in Utah. She was the outstanding graduate in her major from Weber State University, received a graduate certificate from the University of San Diego, and got an MBA in entrepreneurship from the University of Utah.